235 20th Ave SE

St. Petersburg FL 33705

727-321-3436

steve@stevelasky.com

http://www.stevelasky.com

 

Background

8+ years As Art Director and Creative Director in advertising agencies, (Landers &

Partners, WS&C Inc., Clarke Advertising and Public Relations, Inc.) – Strategic

development of print, radio, television, directing designers, and writers in ideation and

execution – developed project schedules, budgets – principle for client creative

presentations, including retail, financial, government and B2B

 

10+ years in commercial media operations, supervising production of commercials,

television, and digital projects including 3D animation for Tyndale Press, advertising for

Wal-Mart, Kodak, Time Warner and Nike and a host of regional companies, and the State of Florida

 

3 years writing, producing and managing creative On-/Air Promotion and Television and

Internet content – supervising in-house creative digital production for HSNi Television

Network and projects for HSN.com

 

Experience

Lumina – Creative Content Manager 2009 - Present

Create and manage advertising and entertainment content in video, film,

commercials and Internet content including websites, blogs, and social media for

corporations and their agencies including Hyundai, ESPN and ION Television Network

 

HSNi – Sr. Producer/Writer, Sr. Production Manager 2006 - 2009

Write and produce on-air promotions and national cross channel advertising

Create and implement a workflow for over 300 digital projects a year for both HSN

Television and HSN.com - Develop a production and post production system

including a new digital assets management system while managing 5 producer

teams working in Florida, California, New York, Nevada, and Europe

 

Lumina – Exec. Producer 1993 - 2006

Creative partner and manager of advertising for several telecommunications

companies including CenturyTel, Plateau Wireless, Cellular One, As well as a wide

variety of projects including Healthcare, (HCA hospitals, Jacksonville Memorial)

Tourism, (Pinellas County, Destin/Ft. Walton Beach) Sports, (TB Rays, Nike)

 

Clarke Advertising and Public Relations – Creative Director 1989 -1993

Manage the creative product for this B2B heavy agency – help develop initial

creative strategy, define project scope and deliverables, create budgets, liaison for

account service and agency management for Chris-Craft, UniRoyal, Visitec and others

 

WS&C Advertising, Inc. – Sr. Art Director/ Creative Director

Creative lead for a number of award winning multi-media campaigns for the State of

Florida, (Florida Highway Patrol, Human Services, Save the Manatee) as well as a

number of telecommunications and healthcare clients

 

Landers & Partners, Inc. – Art Director

From concept to final art for a number of retail clients including St. Petersburg Times,

Taco Bell and several furniture retailers

 

Education

East Carolina University, Greenville, NC    BFA Communication Arts

University of South Florida, Tampa FL       BA Graphics

 

Relevant Skills

Creative: A particular passion of typography and the power of the image is the driving

force of his print design understanding the importance of a concept that is on strategy,

These same skills are carried over to broadcast and digital design where copywriting is

often also part of the mix.

 

Management: Starting in shops with small creative staffs Steve learned the importance of

respect and encouragement - clearly defining tasks and objectives while promoting

creative problem solving. This same approach has also proven successful with large teams of 80 or more

 

Tools: Use Mac, and PC, operating systems - Microsoft Office, (Word, Excel, Power

Point) Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, Muse)

Web tools: familiar with HTML5, CSS3 and Word Press, CMS – Strong understanding of

2D graphics, (Adobe After Effects) and 3D pipelines (MAYA)

 

Professional Affiliations

AAAA, (past member), AICP, Tampa InDesign Group,

Media Professionals of Florida, Film Florida

Portfolio and References available upon request

 

References and Portfolio available upon request.